06 — SEO / Traffic analysis (ES market)

Last updated: 2026-04-15 — bootstrap run

Core keyword landscape — Spain (ES), April 2026

Source: Ahrefs Keywords Explorer, country=ES, April 2026. Volume = monthly searches in Spain. KD = keyword difficulty (0–100). CPC = USD cents × 0.01 for € rough equivalent (USD used throughout).

Takeaways for a new Barcelona/Costa-Brava AI agency

1. "ia para empresas" (KD 25, CPC €3, 400/mo) is the best ratio of ranking feasibility to commercial value in the Spanish market. Write a pillar page on this term.
2. "agentes de ia" cluster (1.6k combined) is the 2026 trending topic — worth a dedicated hub page + 4–6 long-tail articles (e.g., "agente de ia para atención al cliente", "agente de ia para contabilidad").
3. "desarrollo inteligencia artificial" (KD 0, TP 60k) is a loophole — parent topic is informational and under-competed for services intent. Rank with a "how it works + what it costs" page.
4. "kit digital ia" + "kit consulting ia" — only 180/mo combined but each lead is a pre-funded client. A subsidy-themed landing ("IA subvencionada al 100%") will punch above its volume.
5. The giant generic "agencia ia" (1k/mo, KD 49) is not worth chasing head-on — sit on long-tails that ladder up to it.

Competitor SEO analysis

Filled after 02_agencies.csv populates. Will run Ahrefs site-explorer-metrics + top-pages on top 10–15 agencies (DR > 10) once the agencies list is complete.

Shortlist for Ahrefs deep-dive (pending discovery phase)

• (to be populated — prioritise DR > 20, traffic > 1k/mo, clear AI positioning)

Ahrefs budget used this run

• Keywords overview: ~774 units.
• Remaining budget at start: ~101k units until 2026-04-27 reset.
• Reserved for agency deep-dives: ~15k units (1k per top agency × 15).

Update 2026-04-26 — Ahrefs Deep-Dive: Top 5 Leaders

Executive Summary

Cyberclick.es — DR 72 (SEO King)

Top organic keywords (ES):

Top pages by traffic:

Strategy insight: Cyberclick owns generic marketing definitions ("what is X") in Spanish. 4 of their top 7 pages are definitional ("que es/que son"). They rank #1 for massive terms like "marketing" (16K/mo) and "redes sociales" (24K/mo) by being the best educational resource. AI-specific content is secondary — they ride broad marketing traffic, then upsell AI automation.

Steal-this: Create similar definitional content but for AI-specific terms in Spanish: "qué es un agente de IA", "qué es la automatización con IA", "qué es RAG". The AI definitional space is wide open.

Dobuss.es — DR 44 (Emerging GEO + SEO)

Top organic keywords (ES):

Strategy insight: Dobuss gets massive traffic from "miravia seller" content — an ecommerce marketplace guide. They rank for "agencia seo" #6 (highly competitive) and own "agencia seo shopify" #1. Their approach: target high-volume ecommerce terms + transactional agency keywords.

Adsmurai.com — DR 63 (Brand + Programmatic)

Top organic keywords (ES):

Strategy insight: Adsmurai's organic is low for their DR because they focus on paid + product (Adsmur.AI platform). Their niche keywords — DOOH, retail media, SXO — indicate a programmatic advertising focus, not pure SEO play. They win via product-led growth + enterprise sales, not content.

Elevam.es — DR 38 (GEO Niche)

Organic traffic 312/mo from 105 keywords. Elevam is the #1 GEO agency in Spain but hasn't invested in SEO content yet. Pure outbound + PR strategy. Opportunity: their positioning is strong but SEO is weak.

ROI Hacking (roihacking.ai) — DR 0.1 (New Domain)

Almost zero SEO authority. Their strategy is 100% content marketing (self-published rankings like "Top 10 AI agencies Spain") + social + outbound. This works short-term for brand but is fragile long-term.

Key Insight for Strategy

The Spanish "AI agency" SEO landscape has a massive gap: nobody owns the definitional AI content in Spanish. Cyberclick owns generic marketing definitions; Dobuss owns ecommerce terms. But "qué es un agente de IA" (agent AI), "cómo implementar IA en una empresa", "automatización con IA para PYMES" — these are wide open. First mover who creates a comprehensive AI knowledge hub in Spanish will capture this traffic.

Update 2026-04-29 — Run 9: Ahrefs deep-dive batch 2 (Landbot, Good Rebels, Aunoa, Wanatop, Lienzzo)

Landbot.io — DR 76, 4,640 traffic/mo (ES)

Strongest chatbot platform in Spain by SEO. 80 keywords in ES, 19 in top-3.

Strategy insight: 85% of traffic is branded — Landbot is already a known brand in Spain. Their non-branded keywords cluster around "chatbot creation" and "WhatsApp bots" — precise purchase-intent terms. They also run paid ads (12 paid keywords, 6 paid pages). Product-led growth model: free tier → upgrade. Very different from agencies.

Good Rebels — DR 64, 1,202 traffic/mo (ES)

Striking case of wasted DR. 93% of traffic comes from branded "good rebels" query alone.

Strategy insight: DR 64 is impressive authority built over years of PR and enterprise partnerships (Decathlon, Repsol, Santander). But they generate almost ZERO organic traffic from non-branded queries. Their content strategy doesn't target keywords. This is common for agencies that rely on reputation + referrals rather than inbound. Lesson: high DR ≠ organic traffic without keyword-targeted content.

Aunoa.ai — DR 50, 791 traffic/mo (ES)

Smartest SEO strategy among the 5. 201 keywords (broadest coverage) driven by WhatsApp/Instagram utility content.

Strategy insight: ⭐ Aunoa's content strategy is a MASTERCLASS in adjacent-topic SEO. They write how-to guides about WhatsApp links, auto-messages, and Instagram chatbots — topics that attract people who use messaging apps for business. These readers are exactly their target: businesses that need chatbot automation. 201 keywords from utility content that converts to chatbot sales. Cost: $268/mo equivalent traffic value despite relatively low volume per keyword. This is the "create a useful tool" approach applied to content.

Wanatop — DR 40, 656 traffic/mo (ES)

Solid diversified keyword strategy with a smart Amazon agency niche.

Strategy insight: Wanatop wins by owning the "Amazon agency" niche in Spain (agencia amazon #4, agencia publicidad amazon #2, agencia especialista en amazon #4). This is vertical positioning applied to SEO. They also rank for SEO tool queries ("saber posicion google", "posicion de mi web en google") which attract their target audience of businesses wanting digital marketing help. Traffic value: $759/mo — higher per-visit value than Aunoa because their keywords have more commercial intent.

Lienzzo — DR 33, ZERO traffic (ES and global)

The biggest paradox in the dataset. 285+ projects, clients like PC Componentes and Leroy Merlin, 7 years in business, DR 33 — and absolutely ZERO organic search traffic. Not one keyword ranking. Their entire pipeline runs on referrals, Clutch/Sortlist profiles, and direct outreach.

Strategy insight: This proves that project volume and client quality don't automatically create SEO authority. Lienzzo has never invested in content marketing. Their case studies and service pages aren't optimized for search. For an agency doing 285+ projects, even basic SEO blog content would yield thousands of monthly visits. This is the biggest untapped opportunity in their business — and a cautionary tale for anyone building an agency without SEO.

Run 9 Summary: SEO Power Rankings Updated

Update 2026-05-27 — Run 10: Ahrefs Batch 3 (Cyberclick update, Millennials, Dobuss update, BECAI, Creamos IA, Ringr.ai)

Key Changes Since Run 9 (April 29)

Cyberclick — +53% Growth Deep-Dive

Traffic surged from 44K to 68K in one month. New AI-focused content driving the growth:

Strategy confirmed: Cyberclick's "qué es [AI tool]" articles are their fastest-growing pages. "ChatGPT 4o" article alone = 4.8K traffic from a 64K-volume keyword at position #5. "Perplexity AI" article = 2.9K from 72K-volume keyword at position #8. They're capturing the AI-curious audience in Spanish and funneling it to their agency services.

Dobuss — From 1K to 8.7K (+778%)

Key insight: Dobuss published "Qué es el modo IA de Google y cómo cambia todo" — ranking #20 for "modo ia" (67K volume!) with 221 traffic already. If they climb to top 10, this single article could bring 2K+ traffic/mo. They went from 0 to 8.7K total traffic by aggressively publishing content across broad topics (text types, ecommerce, memberships, SEO).

Millennials Consulting — Kit Digital SEO Powerhouse

DR 39, 656 keywords, 2,941 organic traffic. Smart content strategy centered on Kit Digital:

Strategy insight: Millennials captures traffic through Kit Digital educational content ("requisitos kit digital" cluster = 200+ visits/mo) and local SEO pages (diseño web + city). Their Kit Digital content attracts pre-funded leads — businesses already approved for government subsidies looking for an implementing agency. Also ranks #3 for "seo para restaurantes" — HORECA vertical targeting.

BECAI — Branded Only (DR 10)

Only 3 keywords: "becai" (#1, 87 traffic), "ai agency" (#10, 15 traffic), "ia barcelona" (#8, 2 traffic). Zero content strategy. All leads come from social/referral/direct.

Creamos IA — Worst "Wasted DR" Case (DR 38, 0 Traffic)

DR 38 with 150+ browsable AI solutions, press coverage, 8-person team — and exactly 2 keywords ranking in Spain, both with zero traffic. Their solution catalog is fully client-side JavaScript with no SSR/SSG, making it invisible to Google. This is a technical SEO failure, not a content failure.

Ringr.ai — PPC-First Model (DR 37)

Zero organic traffic but running 62 paid keywords (€275/mo estimated ad spend) targeting 14 landing pages in Spain. Globally: 125 organic traffic from 1 keyword, 547 paid traffic. Their strategy is enterprise sales + PPC — no content marketing whatsoever. With €3M in funding, they're investing in product and sales team rather than SEO.

Run 10 SEO Power Rankings (Updated May 2026)

Key Strategic Takeaways (Run 10)

1. AI definitional content = proven gold mine. Cyberclick's ChatGPT 4o and Perplexity AI articles generated 7.7K traffic in one month. Dobuss's "modo ia" article is already at 221 traffic at position #20 — will grow as it climbs.
2. Kit Digital SEO = hidden lead gen channel. Millennials gets 200+ visits/mo from people searching "requisitos kit digital" — these are pre-funded clients actively looking for agencies.
3. PPC vs SEO split is emerging. Funded companies (Ringr.ai) choose PPC for speed; bootstrapped agencies (Dobuss, Cyberclick) invest in content. Both models work but have very different cost structures.
4. Technical SEO matters. Creamos IA has DR 38 and 150+ solutions but ranks for nothing because their catalog is client-side JS with no server rendering.
5. The "modo ia" keyword (67K volume) is the next battleground. Google's AI Mode in Spain search = massive interest. First agency to own "qué es el modo ia" at position #1 captures thousands of monthly visits.

Update 2026-06-30 — Ahrefs Batch 4: Cyberclick explodes, Dobuss migrates domain

Cyberclick — DR 72, 189,961 traffic/mo (+178% vs May)

The single most dramatic SEO growth in the entire dataset. From 68,312 in May to 189,961 in June — a 178% increase in one month. AI definitional content strategy (ChatGPT, Perplexity, AI mode articles) is now proven at scale. This is the clearest signal that "write about AI tools people search for" = massive traffic play. Their blog is now approaching 200K monthly organic visits.

Dobuss — Domain migration .com → .es (DR 44, 14,426 traffic)

Dobuss.com now shows DR 0 and 0 traffic — the domain has been migrated to dobuss.es. On the new domain: DR 44, 14,426 organic traffic/mo. This is a +64% increase vs May's 8,777 (on the old domain). The "modo ia" content strategy is working, and the domain migration didn't kill their growth — it accelerated it. Key lesson: .es TLD for Spain SEO is the right move.

Idento (Granada) — DR 62, 4,879 traffic

Highest DR of any new agency found this run. Idento.es has strong SEO from Granada — a city previously underrepresented in the AI agency landscape. Their AI automation focus (WhatsApp agents, voice agents, email agents, data scraping) positions them as a serious regional player.

Eficentia — DR 18, ~0 traffic

New AI transformation consultancy. DR 18 suggests some backlink profile but zero organic traffic means no content strategy yet. Too early to evaluate SEO trajectory.

Run 13 SEO Power Rankings (Updated June 2026)

Key Strategic Takeaways (Run 13)

1. Cyberclick proves AI content at scale. 189K/mo organic traffic from AI articles is now agency-level media. Anyone not doing this is leaving money on the table.
2. Domain migration to .es works for Spain SEO. Dobuss's move from .com to .es coincided with 64% traffic growth, not decline. Country TLD matters.
3. Regional agencies can have strong DR. Idento at DR 62 from Granada proves you don't need to be in Madrid/Barcelona for SEO authority.
4. The gap is widening. Cyberclick at 190K vs next competitor at 14K is a 13x gap. First-mover advantage in AI content is compounding.

Update 2026-08-02 — Ahrefs Batch 7: Hack'celeration crash resolved, DigitalCube n8n Partner

Hack'celeration Traffic Crash — INVESTIGATION COMPLETE

The 7.5K → 521 figure from Run 16 was GLOBAL traffic, not Spain-specific. Full Spain monthly history (Ahrefs):

Root cause: Content is primarily in English and French. Despite having 263+ n8n/Make integration docs, 100+ projects, 500+ training hours, and a sophisticated 5-pillar ecosystem (Agency+Academy+Lab+Resources+Community), they have virtually no Spanish-language content. Spain traffic peaked at 600 from incidental EN keyword matches, then dropped as algorithms deprioritized non-native content.

Global traffic: Still healthy at 6,839 (437 keywords). DR 23. The site works — just not for Spain.

Lesson: Strong offering + wrong language = invisible market. Any n8n agency wanting Spain traffic MUST publish in Spanish. Hack'celeration's playbook is excellent for EN/FR markets but leaves Spain wide open.

DigitalCube AI (digitalcube.es) — DR 20, 1,204 traffic (Spain)

Official n8n Partner (distinct from VA360 = n8n Ambassador). 176 keywords ranking in Spain. Content focused on n8n automation workflows, white-label services for agencies. Pamplona-based = new region.

Comparison: DigitalCube vs VA360 vs Hack'celeration (n8n players in Spain)

Insight: The n8n agency niche in Spain has 3 distinct models: Partner (DigitalCube = implementation), Ambassador (VA360 = education), Independent (Hack'celeration = ecosystem). DigitalCube is winning Spain SEO by default because they publish in Spanish.

Spalato Consulting — DR 12, ~0 traffic

Zero organic search presence. All leads from YouTube (3K+ subscribers). RPA/AI consulting. Proves that B2B AI consulting can work without SEO if you build a video audience. Anti-pattern to the Cyberclick/Dobuss content model.

Run 17 SEO Power Rankings (Updated August 2026)

Key Strategic Takeaways (Run 17)

1. Language = traffic destiny. Hack'celeration proves that even excellent content in the wrong language gets zero traction in Spain. DigitalCube with DR 20 beats Hack'celeration DR 23 in Spain 9:1 because they publish in Spanish.
2. n8n agency niche has 3 models. Partner (DigitalCube), Ambassador (VA360), Independent ecosystem (Hack'celeration). Each generates revenue differently: implementation, education, consulting.
3. YouTube-only B2B is viable. Spalato proves you can run an AI consulting business on video alone, no SEO. But it's a personal brand play — harder to scale than content marketing.
4. Cyberclick plateau? After explosive growth to 190K, Spain traffic has stabilized ~44K. May be reaching content saturation for definitional AI terms in Spanish.

Ahrefs Batch 9 — Run 19 (2026-08-09)

Cyberclick — DR 72, 49,123 Spain organic (+4.7%)

Continued steady growth. Up from 46,889 (Run 18) to 49,123. Not explosive like early 2026 but consistent. 6,863+ keywords ranking. Still the undisputed #1 AI content site in Spain by organic traffic. Definitional AI content strategy continues to compound.

Dobuss (.es) — DR 44, 8,175 Spain organic (-2%)

Minor fluctuation from 8,346 (Run 18). Post-.es migration has stabilized. 1,281 keywords. Still the #2 AI agency for Spain organic traffic.

Idento — DR 62, 2,725 Spain organic (-6%)

Down from 2,900 (Run 18). Minor dip. Granada-based. High DR (62) relative to traffic suggests strong backlink profile but content strategy could be improved.

HappyRobot — DR 60, 1,613 global organic (NEW)

First measurement. Enterprise SaaS model = low organic expected (sales-driven, not SEO-driven). DR 60 is strong for a 4-year-old company. Traffic is global (enterprise clients worldwide), not Spain-specific.

Adsmurai — DR 55, 4,266 Spain organic

Barcelona paid social + AI agency. Decent organic presence given primary focus is paid media. DR 55 solid.

Wanatop — DR 33, 462 Spain organic

Zaragoza agency. Low organic traffic despite established presence. Content strategy gap — DR 33 should yield more.

Good Rebels — DR 64, 637 Spain organic

Classic "wasted DR" case. DR 64 but only 637 organic visitors. Massive domain authority not leveraged for content. Potential consulting opportunity: offer them SEO/content strategy.

Run 19 SEO Power Rankings (Updated August 2026)

Key Strategic Takeaways (Run 19)

1. Cyberclick breaking 50K. At 49,123, approaching psychological 50K milestone. 4.7% growth month-over-month = not a plateau, still compounding. Their definitional AI content strategy is the gold standard.
2. HappyRobot = enterprise anti-pattern. DR 60 but 1,613 organic. Proves unicorns don't need SEO — enterprise SaaS sells through sales teams, not search. Don't benchmark AI agency SEO against enterprise SaaS.
3. "Wasted DR" gap persists. Good Rebels (DR 64 / 637 traffic) = 95x worse traffic-per-DR-point than Cyberclick (DR 72 / 49K). Consulting opportunity: offer content strategy to high-DR, low-traffic agencies.
4. 2 same-stack competitors have zero Ahrefs presence. WhiteMoon and AutomatizaPyme both use n8n+Claude+Supabase but neither appears in Ahrefs yet = no organic SEO strategy. Window open to outrank them.

Update 2026-08-10 (Run 20) — Ahrefs Batch 10: Same-Stack Competitors Confirmed Zero

Batch 10 Results

Run 20 SEO Power Rankings (Updated August 2026)

Key Strategic Takeaways (Run 20)

1. Same-stack = zero organic. All three same-stack competitors (WhiteMoon, AutomatizaPyme, TREWA) confirmed DR 0 / 0 organic traffic. Owner has MASSIVE first-mover SEO advantage — any content investment now outranks them by default.
2. Fonio.ai = paid-only strategy. DR 71 but 0 Spain organic. Spending ~$6.3K/mo on ads + 351 paid keywords. VC money subsidizing growth. No organic play in Spain = not an SEO competitor.
3. NeuralTrust = global niche play. DR 55 but only 6 Spain organic visits. Their $24.8K organic value is from global English keywords (AI safety, LLM guardrails). Not competing in Spanish AI agency keywords.
4. Window still open. Despite 20 runs tracking 315 agencies, NO same-stack competitor has built organic SEO presence. First to create definitional "n8n + Claude + Supabase" content in Spanish owns the niche.

Update 2026-08-13 (Run 23) — Ahrefs Batch 13: Cyberclick Drops 16%, agencia-ia.digital pSEO Fails

Batch 13 Results

Cyberclick — First Major Drop (-16.4%)

After breaking the 50K milestone in Run 22 (50,587 Spain organic), Cyberclick dropped to 42,292 — a loss of ~8,300 visits. This is the first significant decline after 6 months of growth (44K → 68K → 190K → 47K → 50K → 42K).

Possible causes:

1. Algorithm update — Google's periodic core updates can temporarily shift rankings for definitional content
2. Seasonal dip — August is traditionally low-traffic in Spain (vacaciones)
3. AI Overview cannibalization — Google AI Overviews may be answering queries directly, reducing clicks to definitional articles
4. Competition — more Spanish sites publishing AI definitional content

Monitor in Run 24 to determine if this is a temporary dip or trend reversal. Still the undisputed #1 AI content site in Spain by a massive margin (~5x the #2 Dobuss at 8K).

Hiberus.com — Enterprise IT with AI Division

DR 68, 8,657 Spain organic. Hiberus is primarily an IT services company (4,500 employees), not a pure AI agency. Their "Booster" AI division is relatively new. High organic traffic comes from enterprise IT content, not AI-specific articles. Useful as benchmark for enterprise companies adding AI capabilities.

Same-Stack Competitors Still Invisible

serpixel, awakate, and lagunbot all return empty from Ahrefs. Combined with previous Run 20 results (WhiteMoon 0, AutomatizaPyme 0, TREWA 0), this means ALL 6 known same-stack competitors have ZERO organic presence. Owner's first-mover SEO advantage remains massive.

Programmatic SEO: Double Failure Confirmed

Two independent agencies tried 52-province programmatic SEO in the AI niche:

• PosicionazeIA — 0 organic after 4 runs of monitoring (Runs 20-23)
• agencia-ia.digital — 0 organic (first measurement)

This confirms programmatic SEO with thin, templated content does NOT work for AI agency keywords in Spain. The successful model is Flownexion/Millennials: fewer pages with unique local content and real case studies.

Run 23 SEO Power Rankings (Updated August 2026)

Key Strategic Takeaways (Run 23)

1. Cyberclick's first real dip. -16.4% is significant but could be seasonal (August = vacaciones) or algorithm-related. Still 5x ahead of any competitor. Monitor Run 24 for recovery vs trend.
2. Programmatic SEO double failure. Both PosicionazeIA and agencia-ia.digital tried 52-province thin content = 0 results. Confirms that quality content per location >> quantity of templated pages.
3. Same-stack SEO window still wide open. 6/6 same-stack competitors at 0 organic. Any content investment now = uncontested first-mover advantage.
4. Enterprise IT companies entering AI. Hiberus (DR 68, 8.6K organic) adds AI division. Their existing traffic = head start vs pure AI agencies. Watch for more enterprise IT → AI pivots.