# 06 — SEO / Traffic analysis (ES market)

_Last updated: 2026-04-15 — bootstrap run_

## Core keyword landscape — Spain (ES), April 2026

Source: Ahrefs Keywords Explorer, country=ES, April 2026.
Volume = monthly searches in Spain. KD = keyword difficulty (0–100).
CPC = USD cents × 0.01 for € rough equivalent (USD used throughout).

| Keyword | Volume/mo | KD | CPC (USD) | Intent | Parent topic | Note |
|---|---|---|---|---|---|---|
| agencia ia | 1000 | 49 | — | — | agencia de inteligencia artificial | **Biggest pure-play keyword.** Saturated (KD 49). |
| agentes de ia | 800 | 46 | — | — | ai agents | Trending 2025→2026 ("agentes" boom). |
| agentes ia | 800 | 44 | 1.20 | — | agente inteligente | Same cluster as above. |
| agencia de ia | 450 | — | — | — | — | Variant, slightly lower volume. |
| ia para empresas | 400 | **25** | **3.00** | Info | inteligencia artificial para empresas | ⭐ **Sweet spot**: low KD + high CPC. |
| automatizacion ia | 300 | — | — | — | — | Automation cluster. |
| automatizacion con ia | 250 | — | — | — | — | Variant. |
| consultora ia | 150 | — | — | — | — | Consulting buyer. |
| ia para pymes | 150 | — | — | — | — | Surprisingly low — people search by outcome, not "pyme". |
| consultoria inteligencia artificial | 150 | 50 | 1.40 | Info+Comm | consultoria ia | High commercial intent. |
| agencia inteligencia artificial | 150 | 46 | 0.90 | Info | aesia | Longer-tail variant. |
| kit digital ia | 90 | — | — | — | — | Subsidy-driven search. |
| kit consulting ia | 90 | — | — | — | — | New program, growing. |
| desarrollo inteligencia artificial | 70 | **0** | 0.90 | Info | inteligencia artificial | ⭐ KD 0 for a parent topic with 60k TP — open door. |
| implantacion ia | 60 | — | — | — | — | Implementation intent. |
| chatbot whatsapp empresa | 0 | — | — | — | — | Zero measurable volume — people search it differently. |
| implementar ia | 10 | — | — | — | — | Low. |
| auditoria ia | 10 | — | — | — | — | Low volume but high-intent. |

### Takeaways for a new Barcelona/Costa-Brava AI agency

1. **"ia para empresas" (KD 25, CPC €3, 400/mo)** is the best ratio of ranking feasibility to commercial value in the Spanish market. Write a pillar page on this term.
2. **"agentes de ia" cluster (1.6k combined)** is the 2026 trending topic — worth a dedicated hub page + 4–6 long-tail articles (e.g., "agente de ia para atención al cliente", "agente de ia para contabilidad").
3. **"desarrollo inteligencia artificial" (KD 0, TP 60k)** is a loophole — parent topic is informational and under-competed for services intent. Rank with a "how it works + what it costs" page.
4. **"kit digital ia" + "kit consulting ia"** — only 180/mo combined but each lead is a pre-funded client. A subsidy-themed landing ("IA subvencionada al 100%") will punch above its volume.
5. The giant generic "agencia ia" (1k/mo, KD 49) is not worth chasing head-on — sit on long-tails that ladder up to it.

## Competitor SEO analysis

_Filled after 02_agencies.csv populates. Will run Ahrefs site-explorer-metrics + top-pages on top 10–15 agencies (DR > 10) once the agencies list is complete._

### Shortlist for Ahrefs deep-dive (pending discovery phase)
- (to be populated — prioritise DR > 20, traffic > 1k/mo, clear AI positioning)

## Ahrefs budget used this run

- Keywords overview: ~774 units.
- Remaining budget at start: ~101k units until 2026-04-27 reset.
- Reserved for agency deep-dives: ~15k units (1k per top agency × 15).